Elite Welfare Management aims to maximise the performance of professional footballers on the pitch by preventing and assisting with issues that can occur off it. They do this by providing specialist education, psychology, and lifestyle support to players and their families. Although their focus is currently on football, the company has plans to get involved in other sports too, meaning they needed a logo that could scale with them.
Taking into consideration EWM's plans for the future, I wanted to avoid creating a logo that was overly literal. Instead I went for something a bit more abstract. The idea behind the logo is that the different elements represent the various aspects of an athlete's life, which combine to form a whole. The whole being representative of an athlete themselves when these various aspects are managed effectively.
Elite Welfare Management
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