Pentagon Asset Management provides an effective debt collection and recovery service to a variety of lending entities. As a brand new company, they wanted a logo that would make them appear already well established, as well as highly professional and trustworthy.
With that in mind, I designed a simple but memorable symbol which combines the letter P with the shape of a pentagon. I chose the colour blue as it's said to be a colour of trust and combined the symbol with a pair of serif and sans-serif typefaces that have a very corporate feel.
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